Why Every FMCG Manufacturer & Distributor Need Sales Force Automation System

Manufacturers and distributors of Fast Moving Consumer Goods of FMCG, as the category is popularly known, have numerous tasks on their hands. Right from ensuring adequate and timely production to quality control, from managing inventory to contacting suppliers, from creating a dependable supply chain to handling finance, there is just too much to do! The same is the case with the distributors involved in the FMCG sector. All of this is almost impossible to do manually, and not all manufacturers and distributors have the resources to develop a robust system to manage these tasks.

It is at this point, that a meticulously designed Sales Force Automation System comes into the picture. And, for what it’s worth, this system can help bring numerous benefits to FMCG Manufacturers and Distributors, as illustrated below –  

Benefits of Sales Force Automation For FMCG

• Enhanced Performance of the Sales Team 

In the present-day dynamic world of today, it has become exceedingly important for the field sales staff to have ready-to-use data and insights. Not only does it help them communicate with retailers better, but also ensures better utilization of their time. This can be easily taken care of with the help of the Sales Force Automation System. Moreover, with the help of this system, they can keep a track of various details of the retailers, new and existing products, prices, and various discount schemes and offers with exceptional ease. With all of this at their fingertips, the sales staff can truly focus on the work that is the most crucial – making sales! 

• Quick Collection of Real-Time Data

Real-time data has gained exceptional importance over the last decade and more so for the FMCG sector. After all, only when manufacturers have easy access to information on market reaction to aspects like pricing, quality, quantity and overall likeability of a product can they make requisite changes to the same. The use of a robust Sales Force Automation System can help manufacturers and distributors get their hands on such data at the earliest possible, enhancing its usability by manifolds. 

• Easy Assimilation of Intelligent Insights

When it comes to getting sales insights, and predicting the future performance of a particular product, the data analysis feature of a dependable Sales Force Automation System comes into play. This data not only helps business owners determine if and where the sales force is lagging, and whether or not a specific product is performing well in the market. These insights can assist manufacturers and distributors in improving their sales strategies and implementing a more predictable sales model. Besides, this data also enables manufacturers to forecast demand, even before getting an order from the distributor!

• Easy Access to Retailers

There was a time when it was almost impossible for manufacturers to have any details of the retailers. SFA has changed this, and for good. Now, just by the way of the salesman entering a few details into the app, the retailer’s name and contact information can be stored on the app, for quick and easy access as and when required. This can help companies to maintain a well-meaning relationship with their workers and directly communicate with them regarding ongoing and upcoming schemes and offers. They can also stay in touch with the retailers regarding new products, feedback on existing products, and more, thereby ensuring maximum value for the brand! 

There are numerous benefits that businesses can reap from implementing this system into their operations. With our extensive experience in providing systems for businesses, including major corporations, Pareto Hub is indeed a reliable partner that meets all the necessary criteria to become an integral part of any business aiming to enhance growth and expand its operational reach for increased profitability.

Through Pareto Hub, businesses can achieve a multitude of objectives. These include effectively tracking sales figures, ensuring secure inventory management, minimizing inventory carrying costs, facilitating production planning, and bolstering distribution channel management capabilities – all within a centralized system.